Miles Daisher, all around parachuting badass and leading candidate for the "most stoked human" award, has a new video up of him wingsuit-flying off a natural diving board at Hellhole Bend near Flagstaff, AZ. As the video shows, Miles's energy and enthusiasm for flying are contagious--so much so that when I profiled him for Outside a few years ago, I ended up learning to BASE-jump myself.
The clip, which features Daisher throwing a gainer as he jumps and executing some barrel rolls while buzzing the canyon's walls, was sponsored by deodorant company Degree for Men. It seems Degree's marketing team is taking a page out of the Red Bull playbook, right down to the logo-bedecked helicopter, by sponsoring athletes to actually go do things rather than stand in front of a camera pitching product. Having already signed up Bear Grylls as the campaign spokesman, they recently launched a website called The Adrenalist to showcase the new strategy. The mission statement is cringe-inducing:
For too long adrenaline junkies and adventurers haven’t had a central place to be inspired, share and learn about our lifestyle online. So, Degree Men created one – dedicated to bringing your next adrenaline-fueled quest to life.
Yes, really groundbreaking stuff, here, guys, what with the videos of familiar action sports headliners--and Red Bull sponsored athletes--like Daisher, snowboarder Travis Rice, and mountain biker Darren Berrecloth. Still, if they're willing to fund adventures and produce quality videos like the ones above, we just might be able to get past the lame advertising copy that accompanies it.